Adding a MailChimp Signup Form to WordPress: A Beginner’s Guide

Capturing email addresses from visitors is a key marketing strategy, and integrating a MailChimp signup form into your WordPress site is an effective way to grow your subscriber list. This guide, designed for beginners, will show you three step-by-step methods to add a MailChimp signup form to your WordPress website.

Prerequisites for Installing a MailChimp Form

Before you begin, ensure you have:

• A WordPress website.
• A MailChimp account (free accounts support up to 2,000 subscribers).
• Your MailChimp API key (found in your MailChimp account settings).

Methods to Add a MailChimp Signup Form to WordPress

Method 1: Using the MailChimp Block in WordPress

1. Install the MailChimp Plugin:
   • Navigate to your WordPress dashboard.
   • Click on “Plugins” > “Add New.”
   • Search for “MailChimp” and install the official plugin.
   • Activate the plugin.
2. Connect Your MailChimp Account:
   • In the dashboard, go to “Plugins” > “Installed Plugins.”
   • Find MailChimp and click “Connect with MailChimp.”
   • Follow the instructions to link your account.
3. Add the MailChimp Block:
   • Open the post or page for your signup form.
   • Click the “+” to add a block and search for “MailChimp.”
   • Select the MailChimp block.
4. Customize the Form:
   • Choose your audience in the block settings.
   • Tailor the form’s appearance (colours, fonts, fields).
   • Save and publish your changes.

Method 2: Using a MailChimp Plugin (MC4WP)

1. Install the MC4WP Plugin:
   • Go to “Plugins” > “Add New.”
   • Search for “MC4WP” and install “MailChimp for WordPress.”
   • Activate the plugin.
2. Connect to MailChimp:
   • Navigate to “Settings” > “MC4WP.”
   • Click “Connect to MailChimp” and follow the steps.
3. Create and Embed the Form:
   • In MC4WP settings, go to “Forms.”
   • Click “Add New Form” and customize using the form builder.
   • Copy and paste the embed code into posts, pages, or widgets.

Method 3: Manually Embedding a MailChimp Form

1. Create a Signup Form in MailChimp:
   • In your MailChimp account, go to “Audiences” > “Signup Forms.”
   • Click “Create Form” and customize it.
2. Embed the Form:
   • Copy the provided embed code from MailChimp.
   • Paste the code into the HTML of your WordPress site.

Conclusion

Integrating a MailChimp signup form into your WordPress site is straightforward. Choose from using the native MailChimp block, a dedicated plugin like MC4WP, or manually embedding the form for greater customization. This integration streamlines your email marketing efforts, enhancing engagement with your audience.